A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate...
I had a meeting, Sunday night, with Agnelo Fernandes from Canyon Ranch. Nice person. Nice encounter. And good potentials, I believe, to continue that track. Will explore, for more. Here are a sampling of reduced (number of) images, from that tour and shoot. Very...
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a...
