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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: THE SCENT OF PLACE: ISTANBUL

THE SMELL OF EXPERIENCE: THE HISTORY OF EMPIRE & THE DESIGN OF SENSATION I was talking to a friend and client about the notion of brand in sensationalism — the holism of experience strategy. That comes down to one point, a reflexive point — how big do you feel? We...

Blog: THE SCENT OF COLOUR

When you see something, does a scent come to mind? Sensing synaesthesia — the sensation of perfumed visualization. For a long time, we’ve been fascinated by the idea of hearing color, tasting sound, touching scent — the notion, rather the condition,...

Blog: The Scent of Rot

ROUGH TRADE #3 The Perfume of Refuse, Decomposition and Excrement (The third of three essays on unusual scent strategies) In the beginnings of Das Parfum, authored by Patrick Süskind, there is a grouping of expressions that I’d first read in the original German....