by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that...
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 24, 2019
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately...
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 17, 2019
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the...
by GIRVIN | Artists, General | Jul 16, 2019
This month’s design comes from our senior designer MacKenzie Mason. Having been a part of the GIRVIN team for almost two years, MacKenzie is known for her exceptional illustration work, packaging design, and incredible eye for detail. Those who work with her witness...
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging...
by Tim Girvin | Brands, Storytelling | Jul 1, 2019
LAYERING MESSAGES AND IMAGERY IN BRAND WORKSHOPPING. THE CARTOGRAPHY OF BRANDSCAPE (Digital Brush work) MAPPING BRAND THINKING | Part two THE DOODLING OF IDEAS, PATHWAYS OF EXPLORATION SCRIBBLED, BRAND MAPPING AND DOCUMENTATION: Brandquesting®, brand navigation and...
by GIRVIN | Artists, General | Jun 17, 2019
This month’s design comes from our senior designer Kevin Henderson. He has been a part of the team at GIRVIN for over 15 years, working in everything from print and packaging design to exhibition and environmental graphic design, with a focus on name development and...
by Tim Girvin | Concepts, Storytelling | Jun 12, 2019
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 5, 2019
THE WHORL OF IDEAS AND INSPIRATIONS. A brand is like a spiral—could be a channel, could be the opening of a drain, could be a spigot pouring forth—but in one way or another—it’s a channel: outflow, inflow. Its success will be the fluency of its convergence—the...
by Tim Girvin | BRAND MYSTICISM, Cool People, Motion Pictures, Storytelling | May 24, 2019
BRAND MYSTICISM IN CINEMATIC STORYTELLING: working in the motion picture industry, you see patterning. Imagery above from LionsGate|Summit There are arcs of narrative lines, plot structures—character intercessions, ascensions and descensions of protagonist figures, as...
