What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the...
ANALYZING HOW [WELL] IT WORKS The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Context of Place-Making and Food Design Working for decades on the...
The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food...
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which...
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of...
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and...
Designing Alphabets, Messaging and Meaning. The alphabetic coding of “The Matrix.” The metaphors of threading content, digital rain, flow and the loom of meaning in context I was talking to a team...
What good is my community — and what communion is there, for me? I was thinking about the idea of goodness — and the notion of human brand — what are we doing that’s good for...
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching...
CHRISTOPHER NOLAN’S NARRATIVE WEAVING IN DUNKIRK I saw Dunkirk the other night, and it was interesting to study — to watch and walk the design and the holism of its building: the place that it...
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