by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jul 21, 2016
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise...
by Tim Girvin | News | Jul 20, 2016
Congratulations Zoe on your recent article in the New York Times! New York Times Article We started with her, just at that moment, perhaps a little way out of her dorm, but a visionary wherever she goes. An honor, that partnership — brands from scratch! Lasting Smiles...
by Tim Girvin | Brands, Human brands, Storytelling | Jul 19, 2016
Will meaningful brands empower the strategy of business direction: the future? Could business stand for more than just bizzy-ness and commerce? Surely. And many do. In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be...
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the...
by Tim Girvin | Cool People, Motion Pictures | Jul 13, 2016
The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse...
by Tim Girvin | Concepts, Designers | Jul 12, 2016
The Thinking of Design, an Interior Journey into the Work and the Word: Sign the Signal, Scribe the Insignia, Script the Sigil and Designate the Signature. Drawing, scratching, scribbling, scarring and scripting – there are alignments in the movement and...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome....
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of...
