Search results for: blog brandcode
by Tim Girvin | BRAND MYSTICISM, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,... Read More
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by Tim Girvin | Concepts, Places | Oct 23, 2019
Notes on signing, wayfinding, alphabets and recognition. When you are lost, where do you go, what do you do? Some would say, “I’d look at my phone.” Or “I’d look at the Sun. Where is it, anyway?” You can, metaphorically, look for a sign—some augury that... Read More
by Tim Girvin | Brands, Designers, Marketing 2.0, Trends | Oct 3, 2018
ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Aug 1, 2018
THE STRATEGY OF DESIGNING MOTION PICTURE BRANDING. THERE’S A PATTERN LANGUAGE, WHICH IS SENSUALLY INTERMINGLED. IT IS DESIGN, PLACE-MAKING, CHARACTERIZATIONS, CINEMATIC STYLE, SOUND DESIGN, MUSIC. ALL ARE PART OF THE TELLING. To that telling: how is it that the... Read More
