Search results for: human-brands
by Tim Girvin | Concepts | Jul 6, 2009
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory — newly vitalized in the Japanese love of the brand. When I’d travel to Japan, I’d leave on Friday, so I’d get there on Saturday, to explore the Tokyo city that night,... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is... Read More
by Tim Girvin | Brands, Cool People, Human brands, Retail | Sep 3, 2010
The raven as the icon of black beauty, primordial intelligence, mystery and the old ones. RAVENS AS THE DARK STORYTELLER, THE MYTHIC BLACK RAINBOW. Is the etymology of corvid derived from the ancient Proto-Indo European seed sound kos, for shout? That would seem... Read More
by Tim Girvin | Brands, Concepts, General, Human brands | Jan 13, 2008
While it might seem profoundly obvious, the brand is inherently human — it’s about people, connecting to other people. People create brands — the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character... Read More
by Tim Girvin | Brands, Concepts, Human brands, Luxury, Storytelling | May 12, 2016
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth and... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Jun 17, 2011
Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there... Read More
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top.... Read More
