by GirvinIT | | Apr 19, 2016
Idahoan If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for...
by GirvinIT | | Apr 18, 2016
Nalley The Challenge A Recipe for Confusion Nalley, a regional Northwest brand that produced a wide range of canned foods and condiments, needed an update to the look of its packaging; line expansions over the years had only served to dilute the brand’s shelf...
by GirvinIT | | Apr 7, 2016
Seibu The Challenge Foreign fashion fusion PT Mitra, one of the largest privately owned retail groups in Southeast Asia wanted to locate a Seibu into the Grand Indonesia, a new shopping center of enormous scale and complexity in Jakarta, Indonesia. Callison, the...
by GirvinIT | | Mar 27, 2016
Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...
by GirvinIT | | Mar 23, 2016
Garden Botanika GIRVIN was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high-priced department store cosmetics and low-quality products sold in the mass channel. While initially a resounding success, over time Garden...
by GirvinIT | | Mar 23, 2016
Nutress Hair The Challenge Incohairent branding Nutress was looking for an uplift in overall brand character and visualizations as a fast track innovation to support hair care and hair damage repair for the tightly curled characteristics of African American hair....
by GirvinIT | | Mar 23, 2016
BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...
by GirvinIT | | Mar 23, 2016
Shenui GIRVIN was approached by business owners and partners, Dr. Tom Bombeli and Karin Bombeli, who have seen significant business growth in their existing enterprise makingcosmetics.com and wanted to expand into a customized, ingredient-based, do-it-yourself...
by GirvinIT | | Mar 23, 2016
Ameristar Casinos The Challenge Sweetening the pot Under the leadership of Craig Neilson, Ameristar Casinos grew to operate seven distinct properties across the U.S., from the arid Nevada sites in Jackpot to a deep southern region like Vicksburg, Mississippi to the...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
