Project: Riders® by Lee®
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
Project: Butter London
Butter London butter LONDON came to GIRVIN in need of an identity and branding evolution. They desired a sleeker, more sophisticated logo to portray their new and desired brand direction. Type Analysis Competing in international retail spaces such as Douglass,...