Project: Riders® by Lee®Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing,...
Project: Bloomingdale’sBloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might...
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The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
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The Symbolism of the X
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