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Athena

Athena

Athena Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca-Cola Company, Athena Partners sought a partnership with our design and marketing group to successfully brand and launch this...
Lasting Smiles

Lasting Smiles

Lasting Smiles Zoe Mesnik-Greene, the ideator and foundress of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm that would support Smile Train, an international children’s charity providing cleft...