Athena

Athena

Athena Partners The Challenge Fierce competition Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca Cola Company, Athena Partners sought a partnership with GIRVIN’S design and marketing teams...
Lasting Smiles

Lasting Smiles

Lasting Smiles Zoe Mesnik-Greene, the ideator and foundress of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm that would support Smile Train, an international children’s charity providing cleft...