Search results for: brand belief
by Tim Girvin | Brand Mysticism, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
by Tim Girvin | Brand Mysticism, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?... Read More
by Tim Girvin | Brand Mysticism, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | Brand Mysticism | Mar 20, 2019
THE PERSONALIZATION OF BRANDS, THEIR ASSETS AND PRESENCE. HOW DO YOU PRESENT? HOW DO YOU SHOW UP? HOW ARE YOU PRESENT? Has anyone ever spoken to you about showing up? That is—when you show up, what happens? How do you present? In a manner, it all comes down to that... Read More
by Tim Girvin | Brands, Concepts, Retail | Feb 24, 2012
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are... Read More
by Tim Girvin | Brands, Concepts, Retail | Oct 14, 2011
Seeking alignments in the spirit of brand design, experience development and product quality. Brands, angling in (how customers incidentally connect with the reflective brand; and the brand and its reflexive indices of insights in human experience and storytelling... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Jan 25, 2011
Design, community, embracement, love — how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression.... Read More
by Tim Girvin | Concepts, Scent | Feb 16, 2010
Paramount Studios Are you telling the truth – do you smell right? The smell and taste of things remain poised a long time . . . and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. (Proust, 1913/1928,... Read More
