Search results for: brand belief
by Tim Girvin | Concepts | Sep 12, 2013
The Talismanic Alphabet, Mystical Calligraphy. It’s been said that the roots of the alphabet aren’t a scientific and archaeologically sequenced discovery, but rather a revelation, something from the magic of meaning, the scribing of the psychic... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 20, 2009
Probing the hidden hints of mind, in brand, in experience. Martin Lindstrom is perhaps the most “branded” persona in branding. He’s young, unabashedly on a flame accelerant when it comes to fueling his ideas, research, and global traveling insights... Read More
by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Retail | Jan 4, 2012
Explorations, Archaeology, Design Integrations Puck REI, main floor — Image above, shot 12.3.2010 ––––––––– My family has history with the Recreational Equipment cooperative. Earlier in our explorations of the outdoors, we’d travel to REI for camping... Read More
by Tim Girvin | Concepts | Aug 1, 2014
The Strategy of Marks, Meaning, and the Transportation of Magic: Intentional Transformation In my history, and a string of blogs, I’ve commented on the notion of design, magic and their intertwinement. It’s been pointed out by some that such a discussion is infertile... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 12, 2014
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 15, 2011
Brooklyn microshops — a complexity of sensorial engagements | Girvin photography Brand soul placement, finding the applications of presence in impression and experience design. I’d given a talk, at an international retail design forum at Starbucks... Read More
