Search results for: brand patterning
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of... Read More
by Tim Girvin | Brands, Concepts | Jun 12, 2024
There’s a word that GIRVIN uses as a way to define the thoughtful design of brands in the context of a 360º sentience—experientiality. It’s a spherical watchfulness—in one classical reference, keep your “head on a swivel, watch your six” way of approaching a place,... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Apr 13, 2009
The concept of cult, culture and brand | spirit integrated. “I have a dream to devote major portions of my busy life to poor community.” Ratan Tata I’ve spoken about the concept of the cult of the brand, and the tribes that follow it. And others have... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Places | Apr 22, 2011
Core Values | Sweden — could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE — AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES — ADHERE TO COLLECTIVELY?... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of... Read More
by Tim Girvin | Brand Mysticism, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands, Luxury, Retail | Jan 12, 2017
There is a time, in the momentum of a moment, when a cycle returns; there is a flash of discovery, and that patterning of illumination returns, when your journey, as experiencer cycles back to reveal itself again to the watchful — what goes around, comes around. But,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Oct 21, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that... Read More
