Search results for: magic
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Artists, Brands, Concepts, Storytelling | Aug 17, 2009
Exploring the origin, development and renewed applications of the word. Brand storytelling, animated in humanized beauty — mind, thought, hand, expression. Calligraphy is beauty and writing, combined. And it’s long been seen as a kind of remote and obscure... Read More
by Tim Girvin | Brand Mysticism, Concepts | Jul 25, 2024
The Person, the expression of Presence and the Brand Every time that you’re working on an enterprise, the proposition of brand, it’s always about people; it’s the people that built it, those that work in and around it, and finally, the community that is in thrall to... Read More
by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,... Read More
by Tim Girvin | Brands, Concepts | Apr 12, 2016
THE STROKES, THE GRID AND THE CURVES OF MAGIC Mark off the grid of proportion, reach for meaning, touch the reed, learn the language, lean in and listen to the ancient tales. That is where the alphabet comes from: the mists of time and mythic meaning, the archetypes... Read More
by Tim Girvin | Brand Mysticism, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2022
As designers, we’re looking for memorable impact—design solutions that are memorable, laden with ineluctable magic, surprise, wondrous artfulness, amazing and happiness-creating, or—more particularly, treatments that invoke the sense of wow! Wow is unforgettable. Tim... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail, Trends | Jan 29, 2020
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that could guide consumers, renovate places and simplify guest movement and... Read More
