Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 8, 2015
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand is Made for Humans. Every Human Could be a Brand. What’s the Story?... Read More
by Tim Girvin | Artists, Concepts, General, Marketing 2.0, Trends | Feb 27, 2008
Big questions. What’s asked, what’s answered? …. What I’m thinking about: I’ve found myself always contemplating — why, who, were, what? And I’ve been writing about that for years. What | ever? For | ever? …. Here are... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 10, 2011
(iPhoneZenBrush) THE CARTOGRAPHY OF DESIGN THINKING | Part two Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business applications for the iPad People fire brands — brands are created by people for people... Read More
by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a... Read More
by Tim Girvin | Artists, Cool People, General, Places | Mar 25, 2007
Okay, so I’ve been busy, and trying to fill out the remaining days has taken time. Days, right? Daze, right? Like a week or so, really. And there’s more, too. More learnings — and of course, so much more learning that it took me a couple of daze to... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,... Read More
by Tim Girvin | Concepts | Oct 20, 2023
Highway 109 In the pace of the work that we’re all engaged in—for my readership, brand marketing space—I offer a meditation on the concepts of speed and pace—in the relationship with projects, and anyone, anywhere, anyplace. A question—observing conversations, “do you... Read More
by Tim Girvin | Brand Mysticism, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
