Search results for: truth be told
by Tim Girvin | Brands, Concepts, General | Apr 17, 2010
Exploring brand dissolution in Japan: heritage, brand storytelling and emotional resonance in community Working as a designer in Japan in the 80s, then the 90s, lead me to some extraordinary explorations, from the height of Japanese corporate design and the supremely... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Concepts, General, Trends | Jan 16, 2010
Notes on notes. Opening a note, the other day, from someone. It was something — an object — that was a carrying of the touch of that person. A notation, a missive, an expression. It’s interesting, the idea of handwritten, the touch, the inner... Read More
by Tim Girvin | General, Motion Pictures | Jan 15, 2010
The sense of time in brand: chronology, palaeography and theatrical accuracy. There are a grouping of writers that explore the concepts of typographic design and motion pictures. I’m one. While the notion of typographic precision, in design, is some what of a... Read More
by Tim Girvin | Brands, Concepts, Trends | Dec 20, 2009
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop — she said: “Dad, here’s something, you’d probably like this.” And it’s not... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good... Read More
