BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS,...
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There...
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING...
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking...
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of...
A LEGACY AND LETTERFORM LANDMARK FOR RAINBOW MAGAZINE CALLIGRAPHY AS MAGIC When it comes up to it, the making of marks is an inherently magical proposition; that is: magic is definable as a insight...
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the...
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative...
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy — a segmented telling — each, to their own. What is the taste of the...
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that...
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