by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to...
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly...
by Tim Girvin | Cool People, Human brands, Motion Pictures, Storytelling | Sep 8, 2010
Exploring the journal, the working process and the act of creative development Guillermo Del Toro | Pan’s Labyrinth I’ve written and spoken publicly in the past about the concept of the journal — the annotated sketchbook — as a place of making...
by Tim Girvin | Brands, Cool People, Human brands, Retail | Sep 3, 2010
The raven as the icon of black beauty, primordial intelligence, mystery and the old ones. RAVENS AS THE DARK STORYTELLER, THE MYTHIC BLACK RAINBOW. Is the etymology of corvid derived from the ancient Proto-Indo European seed sound kos, for shout? That would seem...
by Tim Girvin | Concepts, Cool People, Human brands | Aug 30, 2010
SEEKING INSPIRATIONS | CREATIVE MENTORS: HAROLD BALAZS: THE DEFINITIONS OF DESIGN SPIRIT: A CHILDHOOD, RECALLED GROWING UP CREATIVE | WHO’S THE TEACHER THAT PLANTS THE SEED? Creative [V I B E] is juice, it’s jazz, it’s fire; unquenchable —...
by Tim Girvin | Concepts | Aug 25, 2010
Seeking beauty, active focus, and contemplative strategy in remote locations: working someplace other than where you’re supposed to be. Found in the dirt, as a reminder of something special, recalled in a remote place of work. I’ve thought about —...
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the...
by Tim Girvin | Scent | Aug 20, 2010
An exploration of trees, their saps, the resinous outcomes, the essences and their fragrances. And Birch bark — a visit to the Early Buddhist Manuscripts Research Project in the palaeographic laboratories at the University of Washington. Scent, script and...
