BMW WORLD: Branding an Experience or Experiencing a Brand
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum - and my first reaction was to suggest to Paul that he take our baby...
Design, Nature & Inspiration | The Form Language of Arthropoda
Exploring nature, industrial design, architecture and planning -- patterns of designed intelligence. Arthropods are animals that belong to the Phylum Arthropoda that include the insects, the arachnids and the crustaceans. When I was young, and to this day, I've been...
Exploring the Brand Obama
Brand, personality, context and visualization in the community of politics. If there's a visioning -- and a vision -- what does it look like, what does it feel like and what do you care? What's the story, anyway? Over the course of the last number of months, we've all...
Working with Yves Saint Laurent | In Memoriam
Exploring brand, story and legacy -- what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my Mother's...
The Design Language of Anish Kapoor
Exploring form language, art and brand. Miro Kuzmanovic | Reuters My first large-scale awareness of Anish Kapoor, live exposure, was in October 2006, at Rockefeller Center, NYC. But I'd studied his work, off and on, for about 15 years:...
The Concept of Responsible Marketing [& Its Etymology]
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing -- he creates marketing solutions in and out of house -- and has been exploring the concept of the responsibility of marketing on his very good blog The Responsible...
08*08*08 | Incense, Perfume, Chinese Branding & the Olympics
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful...
Notes on Holistic Branding, Sound & Sense Experience
Brand experience is always about gathering content and pointing -- even in synaesthetic context -- to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to mixtures between...
Speed Racer, V for Vendetta, The Matrix | Brand Evolutions & the Wachowski Legacy
Exploring brand in context -- from the comical imagination to the full screen. Storyboarding: There's been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of...
Experience design in restaurants | Evolutions and explorations in trend and brand storytelling
Sometime back, after some midtown meetings, I'd been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald's concept investment. But the point is hardly about the opening collaboration in ownership (founded by Steve...