Blogs By Tim Girvin
H E L L O,
Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design
What do you know? The mystery of mind, message and meaning. I was thinking about that question -- someone asked me: "well, what'cha know?" And I contemplated the depth of the question. It's just as powerful as "what's your story?" I thought about it: "really, what do...
The Symbolism of the X
What lies beneath: the nature of the X, the cross road, the crossing guard, the mark of the x and the magic of the nexus. The symbolic allegory of the x mark. When I was in Bali, I surprised by the villagers attention to the white flagged pieces of paper that hanged...
BRANDFIRE | Conceptions of Passionate Brand Leadership
Exploring the detailed visioning of leadership in brand management. This article appeared in the June 2010 issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our...
Brand, storytelling, presentation and spectacle: Steve Jobs
"Steve Jobs 1955-2011" by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant...
Brand Instinct: The human sense of connection in community
Studying the context of intuition in branding When we've had the opportunity to explore the notions of testing -- locally, nationally, internationally, even in micro-community and localized interceptions -- it's interesting to consider what is sensed, in the testing,...
News Update from Tableau Software
Sometimes, there's one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client's office, the one elemental attribute of the interiors that I study are the books. What books are there? What's this person reading? What's...
Scent
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It's important to think of scent as a kind of layering of experience. For example, scent alone won't instantly transform a prospect...
American Graphic Design
design -- the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders -- for the sharing of one thing makes its way to another -- it's found here, signed, and extended there...and with that, it's a wonder...
Tim Girvin + Claudia Cividino / Luxury and the Huffington Post
The point, to the discussion, our talk, our sharing -- is really simple. Is luxury, really, luxury? Or merely smoke? Where's the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the idea?...
Sex and retail
I've been studying sex. And retail. Since I was a teenager. Not necessarily in that order. Nor presumably together. But I've been studying them. My first exposures to the concept was as a boy scout traveling in Europe, as an early teenager. What I'd discovered was...