Singularity, Attentionality, Intentionality | Strategies in Brand Development
Resonance, Relevance, Relationships -- the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of...
The Place of Books | Brand and Experience Delectation
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There's something interesting to spaces that have books in them -- books enrich place. If the experiencer...
The Scent of Ink and Paper: the alchemy of the scribe, the stock, the flow of content
Girvin The drawn stroke of fragrance, scratched into the memory I go to the scent of drawing. That idea of the drawn scent is something that releases the molecules of creativity -- a crayon (of the Crayola type) pulls the waxy molding of the hardened shaft into a...
The perpetual waft — the perfume of curiosity, manifold experimentation, exploration
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend...
INSTINCT + INTUITION | Brand Strategies on the Reactive Impulse
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers -- coupled with the wisdom of experience -- can click in an instant. See something, react to inception, go forward. Sensing is big -- yet what is the degree of...
Empathic Brands: What’s the Story, Who’s Telling it and Who Cares?
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation -- the challenge focused on the discussion of relevance. Literally -- for this brand, this idea, this...
Auditing Brand Experience | Fast Casual Restaurant Design
The spiral of brand experience design: Girvin's red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience -- from luxury dining to kiosk service, fast casual to white...
Den Röda Tråden | The red thread of experience design
Core Values | Sweden -- could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE -- AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES -- ADHERE TO COLLECTIVELY? "Together with...
Filmic Mythology: Brand Storytelling + Cinema
Focus Features The folkloric intuition, legendary dimensions of the lensed visualization There are cycles, repeating patterning, in the engagement of story and archetype, mystery and beauty. When I was in college, I corresponded with Joseph Campbell, the grand...
Finding the community of brand presence | where’s your brand, what’s the place, what’s it look and feel like — and who cares?
Brooklyn microshops -- a complexity of sensorial engagements | Girvin photography Brand soul placement, finding the applications of presence in impression and experience design. I'd given a talk, at an international retail design forum at Starbucks recently, exploring...