by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Mar 21, 2010
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What’s behind the i? As an Apple evangelist — a missionary, perhaps — (a student) for me it’s been about the exploration of brand legacy. I go back with Apple,...
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression....
by Tim Girvin | Brands, Concepts, Retail, Trends | Feb 1, 2010
The sentience of reading experience: Kindle vs. iPad, an exploration of dimensionality. This from GadgetLab: “But some die-hard e-reader fans like Len Edgerly, who hosts the weekly Kindle Chronicles podcast, say pretty e-books aren’t as big a draw as some would...
by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?...
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Brands, Concepts, Cool People | Sep 18, 2009
The Duke Study on brand, imagination and the impression of self. It’s been pointed out that seeing Apple’s cool logo makes you feel more creative and smarter. And it’s not only about that — how you feel — but how you act. That’s an...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 12, 2009
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word — below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now....
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than...
by Tim Girvin | Concepts, General, Places | Apr 13, 2009
Imagining a new identity for an building icon. The World Trade Center There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold people. Interestingly enough, it’s not...
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,...
