In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think...
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the...
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it...
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of...
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