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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: Strategies…

Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization...

Blog: Strategies of Naming

The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the...