Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome....
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of...
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization...
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling...
The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the...
