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Seattle, WA   98121

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t 212.924.7331
f 212.924.7310
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t 206.674.7864
m 925.212.0140
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mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: What Is Your Name?

Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for...

Blog: Stand in, stand back

Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize...

Blog: The importance of designing human

Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their...

Blog: LOOK(ING) OUT

Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L  F O R  T H E  B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The...