Search results for: embracement
by Tim Girvin | Concepts | Aug 1, 2014
The Strategy of Marks, Meaning, and the Transportation of Magic: Intentional Transformation In my history, and a string of blogs, I’ve commented on the notion of design, magic and their intertwinement. It’s been pointed out by some that such a discussion is infertile... Read More
by Tim Girvin | Concepts, Cool People | Jul 13, 2011
GOING BACK, I realize those that inspire me, those that have taught me all — brought me into their fold. In where I am, I make real what I learned from them. Being here, now — I am what I am. Listening to the filtration of time, the strata of learning... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Jan 25, 2011
Design, community, embracement, love — how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of... Read More
by Tim Girvin | Concepts | Feb 8, 2010
Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you’re telling a story, brand related or otherwise, who’s paying attention? Returning from a design summit, in Florida, there was a series of... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | May 11, 2023
Mýrdalshreppur, Iceland As a global wanderer—and a wonderer, in that wandering—I’m always thinking about that notion of the deeper side of the stride. And I ask: “what, to walking, what to the steps forward, what is the sense of the way ahead?” And when I think... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
