Search results for: brand patterning
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail | Feb 19, 2020
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 24, 2019
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,... Read More
by Tim Girvin | Artists, Concepts, General, Interior Design, Places | Aug 8, 2009
The opening of the mimetic thread: patterning in place made. I realize that everything we do, everything that one does, either goes forward, in the advancement of that personal melody in the capacity of experience — or, perhaps, it goes back, to the beginning... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More