Search results for: brand patterning
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 29, 2010
Exploring brand metaphors and soul: charting strategic pathways and innovation I was thinking about search — reaching in(to people) — listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0 | Dec 22, 2010
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching to the giving community in building humanitarian brand and charities... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | Brands, Concepts, Retail, Trends | Sep 30, 2014
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of... Read More
by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2021
MARKETING SPEAKS TO BRAND STORYTELLING, BUT THEREIN LIES THE SINGULAR FOCUS, THE REALM OF ATTENTION—AND FURTHER, THE INTENTION OF THE REACH. That comes down to the specificity of relevance and utility, the sound of the brand and its resonance to consumers, and... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Retail, Trends | Oct 27, 2016
ANALYZING HOW [WELL] IT WORKS The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Context of Place-Making and Food Design Working for decades on the propositions of food experience — from luxury dining to kiosk... Read More