by GirvinIT | | Feb 26, 2016
UNIONBAY To emotionally connect with its current audience, Unionbay underwent a brand metamorphosis and renewal. The GIRVIN team led the transformation that superseded the usual pursuit of merely changing a thematic look and delved deeper by exploring the emotional...
by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Feb 15, 2016
Spa Lore Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from...
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...
by GirvinIT | | Jan 17, 2016
Raikes Foundation The Challenge Systemic inequities fetter our youth GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, to lay the groundwork for the Raikes Foundation philanthropic brand. GIRVIN’s Seattle...
by GirvinIT | | Jan 17, 2016
Fairmont Hotels The Challenge Disparate measures Fairmont executives approached GIRVIN to help them come up with a new strategy and way of thinking of group of disparate properties on the beach in Acapulco. The Solution Treated like royalty Starting out with a...
by GirvinIT | | Jan 17, 2016
Salumeria The Rosi family, represented by their market director for the U.S., approached GIRVIN in 2007 to begin the strategic exploration of a concept of a retail salumeria, for in-room dining and take out, in NYC. GIRVIN’s group, working in NYC as well as Seattle,...
by GirvinIT | | Jan 16, 2016
Metro Deli The Challenge Mustarding the forces Executives at USFoods were looking for a prototypical delicatessen concept that could be integrated into new shopfronts and shop-in-shop delicatessens that would proffer USFoods products, as well as service arrangements...
by GirvinIT | | Jan 16, 2016
Lincoln Square The GIRVIN team designed all environmental graphics for this mixed-use urban architectural property developed in a predominantly suburban neighborhood. Work included primary identification, tenant identification standards, retail directories and...
