by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Feb 15, 2016
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
by GirvinIT | | Jan 17, 2016
Salumeria Rosi The Challenge Old Traditions in a New World The Rosi family’s legacy was building Parmacotto, the cured meats group in Parma, Italy. They sought GIRVIN’s expertise to help brand them for an American audience as they expanded to a new location in New...
by GirvinIT | | Jan 15, 2016
Frank’s RedHot Caesar GIRVIN partnered with Foundry Brands, a newly-founded beverage brand management group, legacy-empowered from VinCor and Mark Anthony Group, to support the brand-building of a new offering: vodka in an alliance with the classic tomato-based...
by GirvinIT | | Jan 15, 2016
Fra’ Mani The Challenge Preserve the Passion Renowned chef and culinary director Paul Bertolli and investor Steve Darland consulted with GIRVIN for the development of a comprehensive strategic branding and packaging program for a new food enterprise—inspired by...
by GirvinIT | | Jan 15, 2016
Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...
by GirvinIT | | Jan 13, 2016
Hell’s Gate Brewing packaging design evolutions from an existing product offering to a completely refreshed branded, can solution program — cans, six packs and shippers. Your Force of Nature The product is value-based, yet positioned on the higher end of this...
by GirvinIT | | Jan 11, 2016
Sonora Desert Ranch The Challenge Dry and Dusty The Mark Anthony marketing team asked GIRVIN to quickly refresh their Sonora Desert Ranch wine brand, which was showing falling sales and diminished returns at shelf. The Solution Heartland Heritage GIRVIN’s team built a...
