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Blog: The Mechanics of Fear and Creativity

As a designer, a brand person, a journeyer, a wanderer, what know you of fear? I contemplate: metus | fear. Things are arranged; then they are rearranged. Things are stable, then they are unstable. What do you hold to: that which is arranged, that which is not? Is...

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Blog: BrandSpirit

The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality —...

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Blog: Brand Sensuality

Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships...

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Blog: Logomania

Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of...

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Blog: You Are Nowhere

Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a...

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Blog: The Concept of The Thing

What is the thing? As in every thing, I begin as a writer, I look into the heart and history of words, to learn more about their original heat — what was their sparking ignition? I contemplate my use of many words as deeper meditations on patterning. Where did the...

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Blog: Look out, lookout | Brand Sentinels

The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the...

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