Search results for: brand ambassadors
by Tim Girvin | Brand Mysticism, Brands, Cool People, Human brands, Storytelling | Apr 15, 2014
Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare... Read More
by Tim Girvin | Brand Mysticism, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and... Read More
by Tim Girvin | Brands | Oct 22, 2008
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound question: “Who are... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Storytelling | Dec 30, 2009
The code of the brand, designing experiences with layers of brand expression — if you’re there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Sep 17, 2012
Patterning brand & brand patterning – – developing typologies, morphologies of brand experiences | Graffiti Café, Varna, Bulgaria The nature of experiences, pattern language, visualizing layers of patterned context in place, message and ideology.... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Oct 21, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I... Read More
