Search results for: brand ambassadors
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2024
The Strategy and Design of Mystically-Inspired Brands In our history, we’ve had a string of opportunities to collaborate with brand partners who are different in their visioning of their enterprises— rather than focusing, for typical partners, on the notion of “how... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Dec 27, 2011
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film... Read More
by Tim Girvin | Brands, General, Retail | Mar 23, 2009
Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
by Tim Girvin | Brands | Jun 4, 2008
Brand, personality, context and visualization in the community of politics. If there’s a visioning — and a vision — what does it look like, what does it feel like and what do you care? What’s the story, anyway? Over the course of the last... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Jul 24, 2020
Your browser does not support the video tag. EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one,... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Brands, Concepts | Nov 8, 2010
Harvard Business Review’s observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it — the trend content — really comes from a hiring... Read More
by Tim Girvin | Brands, Concepts | Jun 14, 2010
Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our... Read More
