Search results for: brand belief
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,... Read More
by Tim Girvin | Concepts | Oct 16, 2024
A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if... Read More
by Tim Girvin | Brand Mysticism, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking... Read More
by Tim Girvin | Brand Mysticism, Concepts, Motion Pictures | Sep 2, 2020
THE QUEST AND THE QUESTIONING OF BRAND: ITS PLACE, THE EXPERIENCE AND TOWARDS INTENTION AND DIRECTION. IT LIES IN THE JOURNEY FOR SOLUTIONS, CREATIVE PATHFINDING, CREATIVE CARTOGRAPHY, AND SOLUTION CONSTRUCTION In everyone’s life, there’s a quest to find answers to... Read More
by Tim Girvin | Brand Mysticism | Mar 28, 2018
THE STUDY OF THE PAST TO ROLL TO THE FUTURE: INVESTIGATING THE HERITAGE OF ART, ENERGY, MEANING, MEMORY AND CONTEXT IN THE WRITINGS OF HSIEH HO, 6TH CENTURY CHINESE ART CRITIC. It’s been said by one that “Energy is eternal delight.” William Blake As I keep working... Read More
by Tim Girvin | Brand Mysticism, Concepts | Apr 4, 2024
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | Concepts | Apr 16, 2010
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience — from the spirit of sleep, rest and... Read More
by Tim Girvin | Brands, Concepts, Cool People | Apr 7, 2015
Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,... Read More
