Search results for: brand patterning
by Tim Girvin | Artists, Brands, Cool People, Human brands | Aug 20, 2013
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transportation, targets, quotients and quotas. For us — and... Read More
by Tim Girvin | Brands, General, Retail | Mar 23, 2009
Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
by Tim Girvin | Brands | Jun 4, 2008
Brand, personality, context and visualization in the community of politics. If there’s a visioning — and a vision — what does it look like, what does it feel like and what do you care? What’s the story, anyway? Over the course of the last... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Jul 24, 2020
Your browser does not support the video tag. EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
