Search results for: brand-instinct
by Tim Girvin | Concepts, Marketing 2.0 | Jan 14, 2011
BMW and the physiology of branding the eyes with flash effect. What about the idea of using image flashing to imprint the retinal curvature of the inner eye thereby burning the image into their sight? This year will surely be about change. And innovation. And... Read More
by Tim Girvin | Brands, Retail | Dec 3, 2010
There’s a point to referencing the concept of the one week old logo — one might be, “really, who cares?” There is a challenge in web culture that prevails — cynicism. If there’s a point of pot-shot taking, why not make it cynical... Read More
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Uncategorized | Jan 19, 2008
Given some intriguing alignments, it’s time to consider film in the context of luxury storytelling. And there are two present time movements that speak to this abrupt emergence. And there’s a personal winding, to the concept of film making and luxury brand... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Nov 19, 2021
Every day, as much as I can, I like to get out there. It’s a mix between terror and joy, fear and exhilaration, exultation and trepidation. Don’t you just love that moment when the fearsome rears up at you and then, rising up on the crest of that momentous inquietude,... Read More
by Tim Girvin | Brands | Jun 30, 2021
IS IT THAT THE GREAT IDEA IS A LIGHTNING STRIKE? OR IS IT A BURGEONING STORM? THE BRILLIANT, SCINTILLANT IDEA EMERGES AS A BREEZE—A SOFT TELLING, THEN THAT SHALL BECOME A WIND-RIVEN ROAR. There’s a question—the how of inspired idea[l]s—which could come as a lightning... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
by Tim Girvin | Brands, Concepts, Designers, Places, Storytelling | Sep 3, 2013
Exploring Creative Place | Design, Teams, Innovation BIG ARCHITECTURE|DESIGN | NYC Traveling the world, as a designer, if one is so motivated, studying working environments, culture and vibe should be part of the practice of seeing into how design thinking happens.... Read More
