Search results for: brand-instinct
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Feb 20, 2025
The study of moves on the board. I was talking to a client about chess strategy, the moves, the personality of the players—the tactical delicacy of the moves. Are there archetypes in the game? Yes, player archetypes. First off, the legacy of the game is roughly 1400... Read More
by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,... Read More
by Tim Girvin | Brands, Storytelling | May 22, 2025
All the work that GIRVIN designs is bespoke, it’s customized per project. Designing customized typographical treatments for identity programs would be obvious for any designer worth their salt. Since the latter 70s, about 5 years into the draft of design, I’d always... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | Brand Mysticism, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of... Read More
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | May 30, 2025
Brand Chains, Ropes, Knots and the Entwinement of Meaning As a Boy Scout—even out to the rank of Eagle—I always had a fascination with knots, ropes, lashing, sea-and-water craft in the tradition of sailing. In scouting there is an expectation, as I’ve noted earlier,... Read More
by Tim Girvin | Brands, Concepts | Jun 5, 2014
I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the... Read More
by Tim Girvin | General, Human brands | Jul 9, 2013
Designing the Hand-made Letter Craft of a Human Brand What the person is, show shall his signature tell his story. The signature is a graphical amalgam of emotion, traits and experiences that craft the character of the hand, the gesticulation of time, the musculature... Read More
