Search results for: human brands
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 20, 2009
Probing the hidden hints of mind, in brand, in experience. Martin Lindstrom is perhaps the most “branded” persona in branding. He’s young, unabashedly on a flame accelerant when it comes to fueling his ideas, research, and global traveling insights... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Artists, Brands, Cool People | Jan 5, 2009
Björk, the venture capital of the imagination. Björk “I will not be able to live with my own conscience when my grandchildren drive around Iceland and it’s just full of factories and smelters.” -Björk My first connection with Björk was through the... Read More
