Search results for: messaging
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of... Read More
by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 8, 2016
What do you know, anyway? Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design. The quest to know? The mystery of mind, message and meaning. What about that question, I was contemplating it — someone asked me:... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jun 25, 2013
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 — 1500 years, BCE, to roughly 400 ACE the idea of cutting important... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
by Tim Girvin | Brands, Concepts | Jan 24, 2011
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning.... Read More
by Tim Girvin | Concepts | Sep 12, 2008
What good is my community — and what communion is there, for me? I was thinking about the idea of goodness — and the notion of human brand — what are we doing that’s good for people? And in doing our work as strategists, designers, marketers... Read More
by Tim Girvin | Concepts, Storytelling | May 16, 2024
A Meditation in Abandoned Signage There is a It is in the everyday—that you walk by—or on. There’s a message in that which is here. And that, left behind. The message could be: look here. No, up there. Or behind you. And while you look. Watch out, better still, be... Read More
by Tim Girvin | Cool People, Marketing 2.0, Motion Pictures, Storytelling | Aug 16, 2017
CHRISTOPHER NOLAN’S NARRATIVE WEAVING IN DUNKIRK I saw Dunkirk the other night, and it was interesting to study — to watch and walk the design and the holism of its building: the place that it makes in mind, heart and sensation. The building of the design of the... Read More
