by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 23, 2011
Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled — in the trade of Girvin — to explore the... Read More
by Tim Girvin | Brands, Concepts, Cool People | Aug 24, 2023
The impassioned flame that builds brands Intention and Strategy As a designer, presuming strategic intention, the practice is never about what’s on the surface alone, but more about what lies beneath it. The legacy of any design decision lies in historical... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Apr 26, 2023
The mythological patterning of legend-building—cinematic narrative and ancient thematics—BabaYaga, the BogeyMan and the Hero of 1000 Faces. As any creative would tell you, story-working is a layering of patterns—there are the arcs of plots, the intertwinement of time,... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to... Read More
by Tim Girvin | Artists, Cool People, Designers | Jun 29, 2020
MY MEETINGS WITH MILTON GLASER t h a n k y o u ––––––– A voyage of inspired imagination. Milton Glaser passed onwards after 91 years of creativity. What a legacy that he has left behind to us all. When you are young, you recall points of connection that are... Read More
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is... Read More
by Tim Girvin | Brand Mysticism, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brand Mysticism, Brands, Trends | Jul 18, 2018
THE QUEST FOR SOUL IN TECH MARKETING. [above image by @dacarc] In the legacy of brand — strategy, design and the tactical implications of reach, expansion and expressionism, the exploration into brand and its etymology implies the quest for fire. Brand, as a seed... Read More
