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Search results for: symbolic design

Project: Artériel

Artériel The Challenge Give me the Monet Longtime friend of GIRVIN Kirsten Sodernlind had an idea to create a print and supply chain for making museum-quality art prints—from collections of local artists and famous museums alike—more widely available (on a global...

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Project: Fluke

Fluke The Challenge The Psychic Pulse of a Brand Fluke was looking for a global brand refresh in corporate marketing and tuning to support more fully understanding their customers, the place of Fluke technology in their working lives, and how to visualize and express...

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Blog: MYSTICAL BRANDING

THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and...

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Blog: Soul Place

The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point...

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Blog: Scent

Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...

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Blog: TypeCon 2007

When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive...

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Blog: THE CULT OF CULTURE

THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from...

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