by Tim Girvin | Concepts | Mar 1, 2011
The evolving legacy of type design — the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. “Typefaces — the building blocks of information printed or displayed onscreen—are design in and of...
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a...
by Tim Girvin | Concepts, Motion Pictures, Places | Feb 15, 2011
Smashingshare.com The metaphor of the mind, architectural design and the secret of dreams The Architect from the film Inception (Warner Brothers) From the film: Inception A conversation with the inceptor and the architect Cobb: You create the world of the dream. We...
by Tim Girvin | Concepts | Feb 8, 2011
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online...
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?...
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand...
by Tim Girvin | Brands, Concepts | Feb 2, 2011
Testing and response, does the arcing circular form suggest greater accessibility? “I’m soft, touch me — more.” Curves: more human, more lovable? There’s a proposition (noted below) that the Asian populace relates more positively to curve...
by Tim Girvin | Concepts, Storytelling, Trends | Feb 1, 2011
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It’s interesting that the idea of genius — the...
by Tim Girvin | Brands, Concepts, Cool People, Incubation, Trends | Jan 31, 2011
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...
by Tim Girvin | Concepts, Storytelling, Trends | Jan 28, 2011
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace — in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you’re having? Are you looking ahead, in passage against where...
