by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Apr 13, 2009
The concept of cult, culture and brand | spirit integrated. “I have a dream to devote major portions of my busy life to poor community.” Ratan Tata I’ve spoken about the concept of the cult of the brand, and the tribes that follow it. And others have...
by Tim Girvin | Concepts, General, Places | Apr 13, 2009
Imagining a new identity for an building icon. The World Trade Center There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold people. Interestingly enough, it’s not...
by Tim Girvin | Concepts, Cool People, General, Trends | Apr 12, 2009
The idea of place, community and the acculturation of coolness. What about that, the idea of opening with a chart that’s about the crashing of the tech stocks? Well, in a way, that’s a two fold gesture, one’s here, to our friends at Tableau and their...
by Tim Girvin | Concepts, Cool People, General, Motion Pictures | Apr 7, 2009
J.J. Abrams and a return to the authentic identity of Star Trek Eventually, we all go back. In looking to the heart of the work, we turn again to that upon which our heart first opened. And for me, the exploration of my practice, the efforts of examining the nature of...
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,...
by Tim Girvin | Concepts, Interior Design, Retail | Mar 27, 2009
A return to the spirit of store one. I’ve worked in the Seattle coffee brewing experience for several decades. And all the while, I’ve been a lover of coffee — and the coffee sensate experience. There are two favorites for me. One, coffee made,...
by Tim Girvin | Brands, Concepts, General, Trends | Mar 24, 2009
Boxed and cartoned water, newly watered solutions? What freight, now? When I was working in Paris, I came in contact, as a consultant, with an intriguing group: Suez. Interestingly enough, this group was founded on the building of the Suez Canal — this 19th...
by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What...
by Tim Girvin | Brands, Concepts, Cool People, Marketing 2.0, Trends | Feb 12, 2009
Thinking about how things are seen, scene… scene, this — ? the seen, the seeing, the scene? right? Visualizing Twitter as Barack Obama Became the 44th President tableau, go. I was studying this modeling, and collided with, again, Tableau. When I go back,...
by Tim Girvin | Brands, Concepts, Designers, Interior Design, Luxury, Places | Jan 26, 2009
Exploring the concept of wellness in experience design and environmental graphics. Two years ago, we began working on the development of the Canyon Ranch Living® | Miami concept in Miami Beach, Florida. It’s open, as of a couple of weeks ago. To their position,...
