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SUSPECT ZERO | BRAND THINKING  ON “REMOTE VIEWING”?

SUSPECT ZERO | BRAND THINKING ON “REMOTE VIEWING”?

by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021

TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be...

BRANDWATCH: WHAT YOU SEE, WHAT YOU STAND FOR, IS WHAT [AND HOW] YOU LISTEN.

by Tim Girvin | Brand Mysticism, Incubation, Storytelling | Dec 16, 2020

BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on...

Future Forward | Brand Strategies and Intentional Ignition

by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017

FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,...

BRAND REACTIVITY: THE INTUITIVE RESPONSE IN INSTINCTUAL RECOGNITION IN BRAND STRATEGY

by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Feb 22, 2017

HOW’S THAT FEEL? Girvin BRAND REACTIVITY: THE INTUITIVE RESPONSE IN INSTINCTUAL RECOGNITION IN BRAND STRATEGY THESE ARE THE DAYS OF EXPERIMENTS: EVERYWHERE, EVERYTIME. AND GREAT IDEAS, INSPIRATIONS, AND ANSWERS — COUPLED WITH THE WISDOM OF EXPERIENCE — CAN CLICK IN AN...

Put Your Money Where Your Mouth Is

by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016

Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome....

Building a Wave, Incubation

by Tim Girvin | Concepts, Cool People, Designers, General, Incubation | Jul 16, 2012

Building a wave, rippling out innovation and incubation strategies In the past, [1943 / Burbank] there was a team that built a remote, offsite-working, brainstorming and product innovation model called the skunkworks. Supposedly, the origination of the skunkworks...

THE HEART OF THE BRAND | STORE ONE

by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011

Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of...

CONTEMPLATING THE SPACE OF INNOVATION: The workplace of newness, now.

by Tim Girvin | Brands, Concepts, Cool People, Incubation, Trends | Jan 31, 2011

The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...

Exploring the construct of humanitarian branding

by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009

Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally...

BrandQuest® — new brand strategy and story: the metaphor and the vision from the roof

by Tim Girvin | Brands, Concepts, General, Incubation | Jan 30, 2008

In a way, this story is about shifting brand visioning. And it’s early enough, for this story, this client — that I can’t really reference the brand name. But people ask, what is it like — what do you do? What happens? Brand development and the...

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