Simple sketches
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart...
THE LUSTRATION OF FASHION: ANTONIO LOPEZ AND RUBEN TOLEDO
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1...
Fashion, Logos, Branding: Too Much Stuff?
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non -- the idea of more big YSL logo...
Human Brand | Art, Metaphor, Allegory, Story and Beauty: Richard Schemm
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we've explored the concept of the artist brand -- the human brand that exemplifies the reach to actualized storytelling and organized presentation of...
LIFEBOX + PAUL STAMETS
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I've been friends with mushroomologist -- read: mycologist -- Paul Stamets since our time together...
iPhone + Self Defense: bullet-proof shield
Image: iPhone Defender As the world gets trickier, let's think about products as self defense strategies. I'd written a while back, only days ago, about the idea of design strategy -- DESIGN THINKING AT APPLE. Actually, I've no clue as to whether the team there...
Human Brand Strategies | Exploring the alignments between personal branding and enterprise: what lies beneath?
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What's the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the...
OLD SPICE: SCENT, BRANDSTORY, SOCIAL MEDIA: LEGACIES AND INNOVATION
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song... Play the Jingle! Speaking with a friend of mine, years back, Global Brand Creative...
Tabasco | True Brands: Beautiful Authenticity | Truth in the telling series
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that...
Ravens + Dermalogica: Brand allegories with Corvids
Seeing better, the sharp-eyed, or the old ones of the forest? What's the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what's the thread of the archetype -- Tom Ford eyewear and now eye recovery, with Dermalogica? More to the nature of brand...