The Industrial Design of Speed
The savoring of acceleration -- fast brand storytelling. Being one who is in the business of acceleration -- the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of extraordinary...
Twitter persona | who are you?
The analysis of Tweeter types: person to person, twitter profiles. It's good to be clear about who you are. It's interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely, if you're...
Scent and sentience: brand experience in place, scent in space
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it -- then calculating what layers of fragrance might I be...
The Book, the Portal, the Library, the Mind
The Collection of Books, the Library as a Place of Sensual Imagining. I've been writing about the concept of the book in a multiplicity of layers. I see the book as being a deeper metaphor than merely the concept of a series of paper flanges that leaf, loosely,...
The spirit of the handmade: holistic brands, built by hand
handmade, brands, trends
Brand Resonance: Comfort and Cupcakes
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn't any. There...
BrandQuest® Innovations and New Brand Development at Girvin | Strategic Branding
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation, I've...
Twittering | Black Friday | 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...
Brand Psyche | Examining brand relationships and human personality profiling
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the...
Art Branding: Christo and the Optimism Card
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial...