Blogs By Tim Girvin
H E L L O,
Keep Your Brand on a Swivel and Watch Your Six
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
The Art of the Nomen | Brand Strategy, Naming and Innovation
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a...
From The Grounds Up | GIRVIN’s Coffee Brands | Caffeinated Brand Storytelling
We're rolling into 50+ years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver,southwards to Costa Rica, east to Paris,...
The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
The Designer’s Grimoire | The Symbolism of Marks
GIRVIN’s Symbolic Patterns for Interiors and Meaningful Graphics in Placemaking Any designer knows that a simple plane, an empty piece of paper, a coverless book, an empty package or the “undefined” skin of a shopfront is a presence without place—there’s no story,...
IDEATION AND NOMENCLATURE | WHO ARE YOU AND WHAT’S YOUR NAME?
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy...
TEAM EXPLORATIONS OF INNOVATION: BRANDQUEST®
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising...
THE MIGRATION OF SYMBOLS
THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the...
Your Gut
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?...
WANDER. WONDER. WISDOM.
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....