Future Forward | Brand Strategies and Intentional Ignition
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,...
The Bastard Letter | The Calligraphy of The Game of Thrones
THE BASTARD LETTER | LITTERA BASTARDA, JON SNOW & THE CALLIGRAPHY OF THE GAME OF THRONES GIRVIN CALLIGRAPHY CLASSES WALK OUR TEAMS BACK IN TIME — THE CRAFT AND HISTORY OF THE LETTER, A JOURNEY IN PALAEOGRAPHY AND CULTURAL HISTORY. What was drawn then, what was...
BRANDCROWDS: THE JOURNEY TO MEMORY | METAPHORS, MINDS & MEANING.
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice...
*EXPERIENTIALITY: HOLISTIC EXPERIENCE DESIGN AND SENSATIONALISM FOR BRANDED PLACEMAKING
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As...
THE BRAND SENTINEL
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the...
Designing Spiritual Spaces
SPIRITSP[L]ACE WHERE HAVE YOU BEEN THAT IS THE MOST PROFOUNDLY POWERFUL, SPIRITUALLY RIVEN, MAGNETICALLY CAPTIVATING PLACE? WHAT’S UNFORGETTABLE? Some know about my experiences, early on, bringing artist / designer James Turrell to Seattle, as a COCA board member,...
THE DARK AND MYSTICAL SAP | TAR OF THE FOREST GODS
Once you begin your walk into the working world of perfume, you’ll find that there is a place for you. There is a vale that holds scented secrets that are just for you, that just reach into your heart and the most profoundly happy memories of your life as a human,...
THE OED: THE BRAND AS FIRE: *BRANDISHMENT”
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark....
THE FOG SOCIETY | THE ALLEGORY OF THE MISTED
CELEBRATING THE UNSEEN Into The Mist: Time ticks as you walk in the dark, emerging or failing light — and you realize that your true reliable momentum measure is the sound of your heels — moment to moment: pavement, gravel, pea, grass, chipped woods, snow and ice....
THE FIRE OF YOU | BRANDFLAME
THE PASSION OF INSPIRATION: YOU-BRANDING | HUMAN BRAND STRATEGIES FLAME ON! I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there quickly...