The Care and Nurturing of Brands | An Early Steve Jobs Discussion
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. "Marketing is about values. This is a very complicated world, it's a very noisy world. And we're not going to have a chance for people to remember a lot...
Women are the world…
Women are the world; art, archetype, anonymity and the TED prize 2011. Portrait of JR. Courtesy © Christopher Shay If you don't have time, just watch this. I'm sure you're on the list, the TED list, and you get their mailings. If not, you should. I've been there, TED...
Human Brands | Premchit Prateap Na Thalang + Experience | Premchit
Exploring the conceptions of brand, story and the human presence of healing A 400 year old story, the alchemy of healing Over the course of the last number of months, I've been working -- along with the team at Girvin, Norman G. Jones and Premchit Prateap Na Thalang...
SCENT BOMB | Perfume overload at retail
When scent becomes too much in retail environments and place making: fragrance awash in experience design Image courtesy of Warner Brothers (Inception) Abercrombe & Fitch, conflict and protest -- a Fierce objection You might recall a time when, strolling at a...
Louis Vuitton | Truth in the Telling
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we've spent a lot of time studying the brand -- in the larger...
The New Starbucks | East Olive Way: Exploring Evolutions
Redesigning connections to community, experience design and retail food service "This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have an...
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining sensation, perception, beauty and the story of the brand — human, color and otherwise
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of...
Gaming and Entertainment Experience Branding: the Psychology of Luck
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what's this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality and...
Scent and space: Betrand Duchaufour
Bertrand Duchaufour at Madison Avenue L'Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place -- in scent. It's interesting, the idea of thinking about working in smell and place -- exploring the entanglement of scent -- the...
Simple sketches
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart...