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What, the logos, speak?

Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,...

Hospitality: state of brands

What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if...

Branding and the humanitarian agenda

Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they...